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Siemens Explore
Building Strategic Engagement from the Ground Up
Client
Siemens
The Brief
An enterprise giant with complex solutions that weren't quite landing through standard demos. illi built the experience center strategy from the ground up, adapting mid-flight as the 2020 pandemic reshaped engagement. The result: a seamless physical and virtual toolkit that builds internal community and equips sales teams to close late-stage deals through immersive buyer demonstrations, and buyers who feel guided, not sold to.
Year
2025
The Brand Side
Siemens had complex solutions across software and automation that weren't landing through standard demos. They needed prospects to experience how everything connected, then leave with a transformation roadmap they could actually use.
When we engaged, they had one semi-developed experience center showing early promise but no comprehensive strategy. Then COVID hit mid-planning, forcing us to reimagine everything. The challenge wasn't just experiential. It was trust.
The Buyer Side
These weren't just prospects evaluating technology. They were executives under pressure to de-risk transformation, operations leaders afraid of getting it wrong, and teams geographically dispersed at different levels of understanding.
Manufacturing executives, plant managers, and IT leaders were terrified of operational disruption, integration failures, and justifying massive investments to their boards. They needed to see, touch, and experience solutions working together. But more than that, they needed to walk away with their own transformation roadmap, not a generic pitch. Every interaction had to answer one question: Can you guide me through this without breaking what already works?
The Bridge
We built the strategy from the ground up: which centers, where to locate them, how to measure success, what the end-to-end customer experience should feel like.
When COVID forced a pivot, we didn't just virtualize. We built an interactive online environment that visualized Siemens' capabilities through Digital Threads down to specific solutions, a space that facilitated discovery and workshopping, becoming each customer's living transformation roadmap. Physical centers delivered irreplaceable experiences; virtual enabled discovery and planning at scale. Both had to work together and standalone.
We secured executive buy-in and budget, then proved value through comprehensive enablement across six centers: sales tools, monthly publications, website refresh, and social strategy.
The OTHER SIDE
90% win rate when customers visit a center. 376 customer engagements since 2023. 109 engagements and 586 opportunities in 2025 alone.
Siemens transformed from technology vendor to transformation partner. Buyers engage because they feel guided, not sold to. The experience became the differentiator: building trust before transactions, delivering roadmaps instead of demos.
500+
Siemens cross-functional team members onboarded, trained and facilitating engagements
$200M
In attributable revenue in under 2 years
105
Customer events conducted 104 customer engagements with 1,250+ stakeholders
21
Thought leadership events engaging 742 participants
illi’s superpower—knowing how to best connect and communicate with our customers.
The team always brought highly skilled talent across the spectrum of the project, kept us organized, and enabled us to quickly build an effective engagement strategy to which all other deliverables laddered up.”